Our Story

Designed and founded in Manly Beach, Sydney, by Swedish born Louise Warnelid. Salty Beach Life was established from a passion to offer a niche collection of functional beach accessories with simple fresh design for the active Aussie beach lifestyle. With long hot summers full of swimming and surfing the idea of a practical lightweight and stylish beach poncho for kids and adults all ages and sizes was born.

The Salty Beach Life range is made from highest quality Turkish cotton creating a lightweight, quick-dry yet gorgeously soft experience. Our Beach Ponchos come in a range of delicious colours and sizes to accommodate for all ages & sizes. We are proud to say that The Salty Beach Life hooded ponchos are distinctively different in that we ensure a great fit and comfort without the bulkiness of the traditional terry toweling. And the classic stripes are fresh and timeless. Our range is especially loved by fashion conscious active women, and their kids and friends and relatives

‘By far the most comfortable and fashionable beach poncho on the market. Every active woman needs one of these' - Kristina Vikman, Owner of a series of Fashion Concept stores in Melbourne and Sydney Somedays /The Waiting Room/Someplace, as well as being an active Ocean Swimmer and surfer


Hej hej (Hello in Swedish)


Louise Warnelid, at the top of Aiguille du Midi, Chamonix, France